About Soulfront

People. Ideas. Passion


The Soulfront community brings people, ideas, and passion together to create a space for introspection and exploration of character. Many of us get to a certain stage in life and start to wonder where we are headed. What’s the point? Why are you doing what you do? Maybe you’re starting to ask these questions as you finish school, or perhaps they’ve floated up because you’ve noticed your first gray hairs. Either way, the urge to live with passion can take you on an important personal journey that breathes life into your soul. Soulfront is a connector for creative, passionate people focused on making a difference in their businesses, the communities, and individual lives.

Why are we here?

Soulfront’s purpose is to create spaces for passion & authentic self.

How it’s done?

We bring together like-minded leaders, artists, organizers and entrepreneurs to inspire, learn and share.

What do we do?

Soulfront offers events, podcasts, blogs and workshops to learn from people who do what they love, so they can love what they do, everyday.

Our Team

Scott Riddell

Founder & Chairman

Scott Riddell believes that life is a journey that should be full of passion and joy. An accomplished speaker and leader, he created Soulfront to provide a space where likeminded people can meet and learn from one another so that they can create lives they love and make a difference in the lives of others.

Scott is a branch manager with ATB Financial, where he leads, coaches, and develops employees so they can achieve business, professional, and personal goals. He also conducts leadership, career, and financial literacy sessions at the University of Alberta and in the community. In 2015, Scott completed the John C. Maxwell Leadership Certification program.

A graduate of the university’s Master of Business Administration (MBA) program, Scott is a mentor in the University of Alberta MBA Mentorship Program and volunteers with the Terwillegar Community League board of directors. A father of two, he enjoys spending time with his family, exploring Edmonton, travelling, and reading.

Najib Jutt


Najib’s core strengths are in networking and connecting people. He believes that successful organizations are built on relationships and people working together towards a common goal.

Najib’s core strengths are in networking and connecting people. He believes that successful organizations are built on relationships and people working together towards a common goal. Najib is a dedicated marketing and communications professional with over 15 years of global brand experience combined with a resilient entrepreneurial spirit.


Our events are casual; wear your jeans and relax. But don’t be fooled. Our content is awesome! Soulfront facilitates events that connect you with fascinating speakers who love what they do and get to do what they love every day. Our speakers will pique your curiosity by sharing their journeys, what they do, and, most importantly, why they do it. These are people whose lives are full of meaning, purpose, and passion. You’ll also connect with other attendees—inspiring entrepreneurs, professionals, and community organizers who wish to make a real difference!

If you are looking for elite public speaking talent for your event or business function, simply email us at contactus@soulfront.ca.

Soulfront events are designed to ignite excitement, idea sharing, personal growth, and the realization of our potential.

Blog & Podcasts

When you sign up for Soulfront we ask you three questions. What is your passion? Who would you like us to interview? What one question do we need to ask? Then we connect with inspiring people to hear their stories. How did they fail? Why did they continue to pursue their passion? What is their definition of success? And most importantly, how did they create the amazing lives they have today?

At Soulfront we are on a mission to interview people of interest with a passion to make significant change in business, in the community, and in their own lives. Our interviews are conversational, light-hearted, and fun. We look for the person behind the passion to understand what it takes to be significant. All interviews are published online through blog posts and podcasts.

Workshops & One-on-one Sessions

Finding your passion is a process that continues throughout life. Soulfront workshops and one-on-one sessions help you recognize your skills, set goals, and maximize your potential. We pinpoint elements that will enhance your prospects, raise your confidence, and lead you to a more satisfying, higher quality of life.

If you would like a personalized workshop or one-on-one session to ignite your personal, professional, and business development, look no further. Simply email us at contactus@soulfront.ca. We can also come into your place of business to lead customized group workshops to help spark the passion of your team.

Our Sponsors