Soulfront Founder & CEO
Scott Riddell believes that life is a journey that should be full of passion and joy. An accomplished speaker and leader, he created Soulfront to provide a space where likeminded people can meet and learn from one another so that they can create lives they love and make a difference in the lives of others.
Scott is a branch manager with ATB Financial, where he leads, coaches, and develops employees so they can achieve business, professional, and personal goals. He also conducts leadership, career, and financial literacy sessions at the University of Alberta and in the community. In 2015, Scott completed the John C. Maxwell Leadership Certification program.
A graduate of the university’s Master of Business Administration (MBA) program, Scott is a mentor in the University of Alberta MBA Mentorship Program and volunteers with the Terwillegar Community League board of directors. A father of two, he enjoys spending time with his family, exploring Edmonton, travelling, and reading.
Soulfront Chief Operating Officer
Soulfront Human Resources Director
Soulfront Public Relations & Advisory Board Director